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Caption:05.06.2012 Porto Cervo, Italy. Loro Piana Superyacht Regatta Day 1. The crew of "My Song", owned by italian entrepreneur Pierluigi Loro Piana, during the regatta. Tactician: Tommaso Chieffi. The Yacht Club Costa Smeralda's superyacht season opens once again with Loro Piana Superyacht Regatta, the first of the major events in the Mediterranean.